Your home didn't fail. The strategy did.
Discover the "The Metropolitan Standard" Alta Real Estate uses to sell properties in Manhattan and Queens that other brokers couldn't.
Get My Free "Why It Didn't Sell" Audit
Why do incredible homes expire?
Selling a property in New York City right now is nuanced. When a listing sits on the market, the default advice from most agents is usually, "Drop the price". But price is rarely the only issue. Often, it's a lack of targeted digital marketing, stale photography, or a failure to reach the right international and out-of-borough buyers.
At Alta Real Estate, we take a different approach:* Fresh Positioning: We don't just "re-list." We completely reposition your asset.
* Targeted Reach: We bridge the buyer gap from Manhattan to Queens, finding the people actively searching for your specific layout.
* Data-Driven Pricing: We analyze the exact friction points that stopped your previous sale.
The Second Act: Recent Alta Turnarounds
The Bidding War (Murray Hill)
Property: 136 East 36th Street #2CThe Backstory: Sat on the market for an agonizing 497 days with a previous strategy. Buyer fatigue had set in.The Alta Result: We revamped the digital footprint to create renewed urgency. We closed at $520,000—which was $21,000 OVER the asking price.
The Speed Win (Lincoln Square)
Property: 1965 Broadway #8K (Grand Millennium)The Backstory: Previously delisted after failing to secure a buyer at $1.59M.The Alta Result: We implemented precise price realignment and a fresh staging strategy to target motivated buyers. We secured a closing in just 56 days.
The Outer-Borough Powerhouse (Long Island City)
Property: 2-17 51st Avenue #1110The Backstory: Moving complex, high-carry inventory like a premium duplex requires a very specific buyer pool.The Alta Result: Successfully closed this $2.2M luxury duplex, proving our reach extends across the river to capture high-net-worth Queens buyers.
The Heavy Hitter (Midtown)
Property: 247 West 46th Street #PH2 (Platinum)The Backstory: Ultra-luxury inventory can easily get lost in a noise-filled Midtown market if not positioned correctly.The Alta Result: Closed at $4.95M, successfully positioning the penthouse as a trophy asset and securing its place as a top-grossing Midtown resale.
As a key member of Alta Real Estate, David leverages a billion-dollar infrastructure—a team track record of over $1.4 Billion in sales and 750+ closed transactions. He is the architect of The Metropolitan Standard, a proprietary marketing framework that bridges the gap between 5th Avenue sophistication and the unique character of every neighborhood he serves.
Stop guessing what your home is worth.Don't lock into another 6-month contract until you know exactly why the last one failed.Enter your address below for a complimentary, confidential 15-minute audit of your expired listing.
Prefer to speak directly? Call (917) 924-6590
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